Link building is the process of acquiring hyperlinks from other websites to your own. These links, also known as backlinks, act as "votes of confidence" from other web pages, indicating to search engines that your content is valuable and trustworthy. Link building is a crucial component of SEO because it can significantly benefit your website in several ways such as:
- Enhanced Domain Authority
- Brand Visibility and Awareness
- Credibility and Trustworthiness
- Referral Traffic
These elements more often than not, lead to improved search engine rankings and increased organic traffic.