Frequently Asked Questions
WEbsite Design
Yes, of course you can. Our terms will still apply but please just ask and we'll arrange this for you.
Yes, you can but you will need to pay for your website hosting annually (approximately $100) and we will have to provide a quote for any support you need in the future.
In the first instance, we will contact you to make you aware. However, if payments fall more than 2 months behind Zeath Digital™ will replace your website with an "under development" holding page until your balance is up to date. If your balance isn't up to date after 4 months, we will be forced to take your website offline until all payments are up to date. This doesn't mean your website is lost, it can be restored up to 12 months after your first missed payment, but being offline will mean you can't take enquires through your website and it will have a negative impact on your organic rankings. If 12 months have passed without payment, your website will be deleted permanently.
Obviously, we really wouldn't want to take either of these steps so if you do face financial problems, just talk to us and we'll help where we can.
Obviously, we really wouldn't want to take either of these steps so if you do face financial problems, just talk to us and we'll help where we can.
Zeath Digital™ uses Tilda.cc for all website builds. It's a fantastic platform that's packed full of features, integrations and excellent support. But the thing we like about it most is that Google love it and we've been able to secure top ranking spots for several websites for competitive search terms.
WEbsite Support
You can request any updates you need to your website for the features included in your original website design package. Such as adding a blog you've written, updating prices, adding new products or managing stock.
Yes. As per our terms, you only need to provide 30 days written notice but you will need to pay for you website hosting annually (approximately $100) and we will have to provide a quote for any support you need in the future.
In the first instance, we will contact you to make you aware. However, if payments fall more than 2 months behind Zeath Digital™ will replace your website with a "under development" holding page until your balance is up to date. If your balance isn't up to date after 4 months, we will be forced to take your website offline until all payments are up to date. This doesn't mean your website is lost, it can be restored up to 12 months after your first missed payment, but being offline will mean you can't take enquires through your website and it will have a negative impact on your organic rankings. If 12 months have pass without payment, you website will be deleted permanently.
Obviously, we really wouldn't want to take either of these steps so if you do face financial problems, just talk to us and we'll help where we can.
Obviously, we really wouldn't want to take either of these steps so if you do face financial problems, just talk to us and we'll help where we can.
We will contact you when you're running out of website support hours but don't worry we won't let you run out or be left without support.
Search Engine Optimisation
As a general rule, you will start to see some improvements in rankings and organic traffic after 3 months. However, impact is clearer to see over a year and to achieve and maintain long-term success, it is essential to continue refining your SEO efforts over time. If you're after quick results, paid advertising might be a better option for you.
Local SEO refers to the practice of optimising a website, local listings and other online media to improve a business' visibility in local search results. As mobile usage continues to rise and location-based searches become more prevalent, local SEO has become an essential aspect of digital marketing for businesses looking to thrive in their local markets.
On-site SEO, refers to the practice of optimising various elements and aspects of a website to improve its search engine rankings and visibility. It involves making changes directly on the website to make it more search engine-friendly and user-friendly, ultimately leading to higher organic traffic and better user experience. This can include changes to content, metadata, URL structure, header tags, images, internal links and more.
An SEO audit is a comprehensive analysis of a website's overall performance, health, and optimisation for search engines. It involves evaluating various on-page and off-page factors to identify strengths, weaknesses, and opportunities for improvement.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. The primary goal of content marketing is to build trust, establish authority, and nurture relationships with potential customers, ultimately leading to profitable actions, such as increased brand loyalty and conversions.
Keyword research is a fundamental aspect of SEO because it helps us identify the specific words and phrases that users are using to search for information, products, or services related to your business. Once we know what keywords are relevant to you and popular within your industry, Zeath Digital can optimise your website and content to align with those search queries.
Link building is the process of acquiring hyperlinks from other websites to your own. These links, also known as backlinks, act as "votes of confidence" from other web pages, indicating to search engines that your content is valuable and trustworthy. Link building is a crucial component of SEO because it can significantly benefit your website in several ways such as:
- Enhanced Domain Authority
- Brand Visibility and Awareness
- Credibility and Trustworthiness
- Referral Traffic
In the first instance, we will contact you to make you aware. However, if payments fall more than 1 month behind the service will be put on hold until all payments are up to date. As there is a cost to Zeath Digital producing your SEO ranking reports, these will be removed after 2 months of missed payments which will mean all ranking history will be lost.
We typically see improvements after 3 months but if no improvements have been made in 6 months, we will conduct a fresh SEO Audit free of charge and provide you with a new SEO plan of action.
Yes. As per our terms, after the initial 6 month period you only need to provide 30 days written notice to cancel this service. If you'd like cancel before the end of the initial 6 month period, we will invoice you for any remaining months.
Paid Advertising
Yes, you do. Paid advertising, such as Google Ads or social media advertising, can yield relatively quick results compared to organic marketing strategies like SEO and social media. After all, when you switch on a paid campaign it starts generating traffic immediately and results can be seen within a few days of launching the campaign. However, achieving substantial and sustainable performance often requires ongoing optimisation and it can take 2-3 months to massage your campaigns into a profitable position.
We'll get everything setup and sorted for you and we'll give you access so you can download invoices directly from the platform. However, instead of us explaining how the billing works for each platform, which would be a very long winded for us both, you can find explanations for each at the links below:
Google Ads: Understand the basics of Google Ads billing and payments
Meta Ads: When you pay for Facebook ads
Bing Ads: What are my billing options? Pay now or pay later - we recommend the Postpay method because it's easier
Google Ads: Understand the basics of Google Ads billing and payments
Meta Ads: When you pay for Facebook ads
Bing Ads: What are my billing options? Pay now or pay later - we recommend the Postpay method because it's easier
There are few reasons for this, but the most likely answer is that you may not meet the targeting we've setup or the budget may not be sufficient to show to everyone.
Most importantly though, your ads won't be seen on your page as a post, unless we're doing a boosted post for you. Meta ads are shown in your audiences feeds and stories.
Most importantly though, your ads won't be seen on your page as a post, unless we're doing a boosted post for you. Meta ads are shown in your audiences feeds and stories.
Of course, and believe it or not, this does happen. We always say it is a good problem to have but we know it can be stressful to deal with. We can either drop your budgets dramatically, to allow you to catch up, and increase them back to a lower level when you're ready. Alternatively, we can pause them completely until you're ready to switch them back on.
We'll agree a daily budget with you, and your monthly spend will be within 5% of your daily budget multiplied by 30.4. So a £5 daily budget would lead to expenditure of around £152 per month.
Yes. As per our terms, after the initial 6 month period you only need to provide 30 days written notice to cancel this service. If you'd like cancel before the end of the initial 6 month period, we will pause your ads and invoice you for any remaining months.
Email Marketing
No, email marketing is not dead. In fact, it remains a highly effective and valuable marketing channel. While it has evolved alongside changes in technology and consumer behaviour, email marketing continues to provide a direct and personal way to reach and engage with your audience.
Email marketing is important to your business because it allows you to build and nurture relationships with your audience. It provides a direct communication channel to share valuable content, promotions, and updates. Email marketing can help you stay top-of-mind with your customers and drive engagement and conversions.
Email metrics are data points that measure the performance of your email marketing campaigns. They include metrics like open rate (the percentage of recipients who opened your email), click-through rate (the percentage of recipients who clicked on links within the email), conversion rate, bounce rate, and more. These metrics help assess the effectiveness of your email campaigns and make data-driven decisions.
The average open rate for email marketing can vary by industry and the quality of your email list, but it often hovers around 20-25%. It's important to note that what's considered a good open rate can depend on your specific goals and industry benchmarks.
To make your emails stand out, focus on creating compelling subject lines, personalised content, and a clear call to action. Use eye-catching visuals and make sure your emails are mobile-responsive. If possible, you should segment your email list so you can send more relevant content to specific groups. Testing and refining your email content and strategy can also help improve your email marketing's effectiveness.
The best time to send a marketing email can vary depending on your audience and the nature of your business. It's a good practice to A/B test different send times and days to see what works best for your specific audience. Generally, early mornings, mid-week, and avoiding weekends can be good starting points.
Yes, email marketing is considered an effective marketing channel. It provides a high return on investment, allows for direct communication with your audience, and can be highly personalised. However, the effectiveness of email marketing depends on factors like the quality of your content, the relevance to your audience, and the strategy you implement.
Graphic Design
Good graphic design is a powerful tool for businesses to create a strong brand identity, communicate effectively with their audience, and make a lasting impact in a competitive market. It enhances user experiences, fosters brand loyalty, and will ultimately contribute to the success and growth of your business.
This is rare but it does happen occasionally. The short answer is, we would discuss this with you should it happen but we have steps in place that reduce the chances of this happening.
We spend a healthy amount of time at the start of the process getting familiar with your brief so we can get it right first time. However, if what we supply meets the brief but isn't what you had in mind, we'll need to revisit the brief and restart project.
We spend a healthy amount of time at the start of the process getting familiar with your brief so we can get it right first time. However, if what we supply meets the brief but isn't what you had in mind, we'll need to revisit the brief and restart project.
User Experience
This depends on how much detail we need to go into, but usually 6 weeks for the full report to be complete as we don't use software to run the reports and each one is written manually.
The seven aspects of user experience cover usability, accessibility, visual design, information architecture, interaction design, content strategy, and user research. Addressing these aspects ensures products and websites are user-friendly, visually appealing, and accessible to all users, leading to a positive and satisfying user experience.
If you want to be better than your competitors, focus on your users experience. It is crucial for building strong customer relationships, driving customer loyalty, and achieving business success. By prioritising user experience, businesses can create brands, products and services that are customer-centric, leading to increased engagement, conversions, and a competitive edge in the market.
Branding
A brand is defined by the collection of attributes, such as a company's name, logo, products, services, values, and reputation, that distinguish it from competitors - essentially the identity and perception associated with a business.
The time it takes to build a brand can vary significantly and depends on various factors, including the industry, the resources invested, and the effectiveness of marketing efforts. It can take years of consistent branding and positive customer experiences to establish a strong and recognisable brand.
It helps build trust and credibility with customers, sets a company apart from competitors, and can command premium pricing. Additionally, a strong brand can create customer loyalty and drive long-term business success by increasing brand recognition and customer retention.
Businesses need to create a brand for several reasons. It helps you stand out in the marketplace, instils consumer trust and credibility, fosters customer loyalty, commands higher prices, maintains consistency in messaging and design and creates emotional connections with customers. In essence, creating a brand is about establishing an identity and reputation that resonates with the target audience and this can set businesses up for long-term success.
Market Research
Marketing research refers to the systematic process of collecting, analyzing, and interpreting data and information about a market, including its customers, competitors, and overall industry. The primary goal of marketing research is to gain insights and understanding that can inform business decisions, strategies, and marketing efforts. This can include researching customer preferences, market trends, competitor analysis, and other factors that impact a business' success.
Market research typically involves several key stages:
- Defining the Problem: Clearly define the research objectives and what you want to achieve.
- Data Collection: Gather data through various methods, such as surveys, interviews, observations, or data analysis.
- Data Analysis: Analyse the collected data to draw meaningful conclusions.
- Market Segmentation: Segment the market based on characteristics like demographics, psychographics, or behaviour.
- Competitor Analysis: Assess your competitors in the market.
- Market Trends and Forecasting: Analyse market trends and make forecasts.
- Reporting and Recommendations: Present the findings and provide actionable recommendations.
- Implementation: Put the insights and recommendations into practice.
- Monitoring and Evaluation: Continuously monitor the market and assess the impact of your strategies.
Market research can be highly beneficial for businesses. It can help you make informed decisions by providing insights into your target market, competition, and industry trends. It can lead to more effective marketing strategies, better product development, and improved customer satisfaction. Market research can also help identify new business opportunities and reduce risks by ensuring that your decisions are based on data rather than assumptions. Ultimately, the value of market research depends on how well it is conducted and how effectively you use the insights gained from it.
Marketing Consultancy
Zeath Digital can be a valuable asset to your business for several reasons:
- Specialized Expertise: We bring extensive knowledge and expertise in various marketing disciplines, ensuring that your marketing strategies are well-informed and effective.
- Objective Insights: As an external consultant, we provide an unbiased perspective, identifying opportunities and areas for improvement that may be overlooked internally.
- Cost-Efficiency: Partnering with Zeath Digital can be more cost-effective than hiring a full-time, in-house marketing team, especially for small and medium-sized businesses.
- Focus on Results: We are dedicated to achieving results and can work on specific projects or overarching marketing strategies, allowing you to concentrate on your core business activities.
- Up-to-Date Strategies: We stay current with industry trends and best practices, ensuring that your marketing efforts are aligned with the latest strategies.
Zeath Digital offers a comprehensive range of services to enhance your marketing efforts:
- Strategy Development: We will help you create customised marketing plans designed to meet your specific business objectives.
- Campaign Execution: We can guide the implementation of marketing campaigns across various channels.
- Analytics and Measurement: We ensure you are able to track campaign performance and help you make data-driven decisions.
- Optimisation: Zeath Digital will help you refine strategies and campaigns to improve results.
- Training and Guidance: If needed, we can provide specific marketing training for your business.
Zeath Digital is dedicated to delivering the expertise and guidance necessary to improve your marketing efforts and help you achieve your business objectives. However, the benefits of partnering with Zeath Digital depend on the unique needs of your business.
Here are a few reasons we feel you should consider our services:
Here are a few reasons we feel you should consider our services:
- You lack in-house marketing expertise and need professional guidance.
- You want to develop a well-defined marketing strategy tailored to your goals.
- An external, objective perspective on your current marketing efforts is needed.
- Enhancing your online presence and digital marketing is a priority.
- You have specific marketing projects or campaigns that require expert supervision.
- Staying competitive in a rapidly changing market is crucial to your business.
Website Consultancy
Hiring Zeath Digital as your website consultant can offer several advantages:
- Specialised Expertise: We bring in-depth knowledge of website design, development, and optimisation, ensuring your website meets your business objectives.
- Objective Evaluation: As external consultants, we provide an impartial assessment of your website, identifying areas for improvement without internal biases.
- Customised Strategies: We work closely with you to develop a tailored web strategy that aligns with your unique goals and target audience.
- Staying Current: We stay updated with the latest web design and development trends, ensuring your website remains competitive.
Zeath Digital provides a range of services to enhance your website's performance and impact:
- Website Assessment: We'll help you conduct a comprehensive evaluation of your website's design, functionality, and user experience.
- Strategy Development: We create custom web strategies addressing areas such as content optimisation, SEO, user interface (UI) and user experience (UX), all of which are crucial considerations in website design.
- Development and Redesign: Zeath Digital can advise on website development or redesign projects, ensuring a user-friendly and visually appealing online presence.
- Content Strategy: Our team can help in developing content strategies that engage and inform your target audience effectively.
- Analytics and Monitoring: We help you track and analyse website performance and user behaviour so you can make data-driven decisions.
- Training and Guidance: We may provide training so you can manage your website more effectively.
Zeath Digital is committed to providing the expertise and guidance necessary to enhance your website and help you achieve your online business objectives. However, the benefits of partnering with Zeath Digital depend on the unique needs of your business. You should consider our services if:
- You need a professional assessment of your website's performance and usability.
- You want a well-defined website strategy tailored to your business objectives.
- You are looking to improve website design, functionality, and user experience.
- Keeping your website up to date with the latest trends is essential for your business.
- You require expert guidance for e-commerce integration or SEO.
- You want to ensure the security and performance of your website.
- Training your team to manage the website effectively is a priority.
If you're a startup or a small business wanting to make big waves, together we'll elevate your online presence, boost your business, and create exceptional experiences that engage your customers.
