KATE SOUTHWELL CBT's Increased Mental Health Enquiries
Client Profile
The Challenge
Kate Southwell CBT, a highly regarded mental health therapist in Lincoln, approached Zeath Digital with a significant challenge. Her existing website was broken, outdated, non-responsive, and failed to attract and engage her target audience effectively. The website lacked clear calls to action, was not search engine optimised, and had a low conversion rate. Kate recognised the importance of an online presence to reach her clients effectively, and she needed a complete overhaul of her digital strategy.
The Website Before
The Solution
Zeath Digital initiated a comprehensive approach to address the challenges faced by Kate's business, including:
Partial Rebranding
To modernise the website, Zeath Digital began with a partial brand development plan. We updated the logo, colour scheme, and typography to reflect a more professional and inviting image. The new website design aimed to establish trust with visitors, especially those seeking mental health services.
Responsive Design
One of the key issues with the previous website was that it was not mobile-responsive. Zeath Digital designed and developed a fully responsive website, ensuring that it looked and functioned seamlessly across various devices, from desktop computers to smartphones.
Search Engine Optimisation (SEO)
Zeath Digital implemented a robust SEO strategy to improve the website's visibility on search engines. We conducted thorough keyword research, optimised on-page content, and ensured that the website's technical aspects were search engine friendly.
Website Copy
Zeath Digital worked closely with Kate to develop supportive website copy that was aligned with her target market.
Clear Calls to Action (CTAs)
The previous website lacked clear CTAs, making it challenging for visitors to take the desired actions. Zeath Digital strategically placed CTAs throughout the site, encouraging visitors to contact Kate for consultations.
Partial Rebranding
To modernise the website, Zeath Digital began with a partial brand development plan. We updated the logo, colour scheme, and typography to reflect a more professional and inviting image. The new website design aimed to establish trust with visitors, especially those seeking mental health services.
Responsive Design
One of the key issues with the previous website was that it was not mobile-responsive. Zeath Digital designed and developed a fully responsive website, ensuring that it looked and functioned seamlessly across various devices, from desktop computers to smartphones.
Search Engine Optimisation (SEO)
Zeath Digital implemented a robust SEO strategy to improve the website's visibility on search engines. We conducted thorough keyword research, optimised on-page content, and ensured that the website's technical aspects were search engine friendly.
Website Copy
Zeath Digital worked closely with Kate to develop supportive website copy that was aligned with her target market.
Clear Calls to Action (CTAs)
The previous website lacked clear CTAs, making it challenging for visitors to take the desired actions. Zeath Digital strategically placed CTAs throughout the site, encouraging visitors to contact Kate for consultations.
The Website After
The Results
Working closely with Kate Southwell CBT, Zeath Digital yielded remarkable results, including:
- A significant increase in traffic, with organic search rankings improving considerably.
- The bounce rate decreased as the responsive design made it easier for visitors to navigate the site on any device.
- With a clearer and more appealing website design, the conversion rate increased, leading to more inquiries and appointments.
The Conclusion
Zeath Digital's strategic and holistic approach to improving Kate Southwell CBT's website not only addressed the initial challenges but also transformed it into an effective platform for reaching and engaging with her target audience. The successful rebranding, responsive design, SEO, content strategy, and clear CTAs all contributed to a significant increase in website performance and conversions.
This case study showcases how Zeath Digital's expertise in digital marketing and website design can make a substantial difference in the success of professionals like Kate Southwell CBT within the mental health industry.
